Our strategy
Market research
​
infographic
Focus group results
and details
Thanks to my focus group I was able to improve several things, such as my logo, price and I could have more ideas to improve everything in general
​
They told me that for my customers to let them know about my application before buying it, I should have a trial period so that they would know the application and be able to buy it.
Our target market are students, from 10 - 18 years old, with self income.
Target market
Marketing mix
Promotion
To promote my application I will use adds and commercials.
Product
Focus is an app that helps you to concentrate while you are doing homework. This app will block all the apps that you select.
Price
The application with all the tools will cost 30 pesos per month.
The application that does not have access to all the tools will be free
Place
Website
Pricing strategies
Thanks to the comments I had in my market research, I knew that the best option was to make a test app where you have access to the basic tools and another app in which I charge you 30 pesos per month in which you have access to all the tools.